Jaeger-LeCoultre Showcases 90 Years of Reverso at Miami Pop-Up Exhibition

Jaeger-LeCoultre brought its immersive “Reverso Stories” pop-up to the Miami Design District, offering a rare look into more than 90 years of the Maison’s iconic Reverso timepiece ahead of the opening of its new Miami Design District boutique later this summer. The experiential installation marked the first time the celebrated exhibition has arrived in the heart of the neighborhood, underscoring Miami’s growing role as a global destination for luxury, design, and culture.

Designed as an immersive journey into the world of the Reverso, the exhibition unfolded through four thematic chapters: Story of an Icon, Story of Design, Story of Innovation, and Story of Craftsmanship. Visitors explored a curated selection of rare archival timepieces, contemporary creations, and new Reverso launches having debuted in Miami, alongside live demonstrations showcasing the Maison’s craftsmanship through the decorative art of perlage.

Further elevating the experience, Jaeger-LeCoultre’s Made of Makers™ programme brought together exclusive artistic collaborations, including a bespoke large-scale 3D video sculpture, Origin, by digital artist Dr. Yiyun Kang and a Miami-inspired culinary offering by acclaimed pastry chef Nina Métayer at the reimagined 1931 Café, where guests enjoyed Splendeur Tropicale, an exclusive gourmet smoothie created for Miami. Open to the public with complimentary guided tours, The Reverso Stories offered a rare opportunity to experience the Maison’s heritage firsthand while previewing Jaeger-LeCoultre’s next chapter in Miami Design District.