Inside Giorgetti’s First Miami Showroom with Addison House
Giorgetti debuts in Miami with a new dedicated space that brings the brand’s distinctive vision to Florida’s most dynamic city and now one of the most vibrant centers on the international design and architecture scene.
Expanding the Brand’s U.S. Presence
Inside Addison House, a Miami landmark for high-end furniture and contemporary design in the heart of the Miami Design District, a new space entirely dedicated to Giorgetti has just opened: an area of over 200 square meters that serves as a true reference point for the brand in the city, where the style, refinement, and craftsmanship that distinguish it are evident in every detail, offering an immersive experience for professionals and enthusiasts alike.
This new opening marks a significant milestone in the brand’s international expansion strategy, reinforcing its presence in a key market like the U.S., already served by showrooms in New York, Boston, Houston, Los Angeles, and Washington D.C.
“The opening in Miami stems from our desire to strengthen our presence in the American market, in a dynamic and constantly evolving area where architects, interior designers, and international clients are highly concentrated. The partnership with Addison House — a benchmark for high-end furnishings in Florida — allows us to engage with a highly targeted clientele, offering an environment that authentically expresses the values of quality, innovation, and beauty that have defined our brand for 127 years,” said Giovanni del Vecchio, CEO of Giorgetti Group.
A Partnership Rooted in Shared Values
Founded on a shared vision of contemporary luxury and bespoke service, the partnership with Addison House — a well-established player in the luxury furniture world for over 40 years — enables Giorgetti to integrate into a context of excellence, renowned for its tailor-made approach to design and the delivery of comprehensive solutions for the residential, contract, hospitality, and nautical sectors.
“As the founder of Addison House, I take immense pride in the organic growth and evolution of our company over the past four decades. What began as a residential-focused business has matured into a multifaceted design destination, driven by a clear vision to offer a diverse range of styles and price points without compromising on quality or design integrity.
This natural evolution led us to seek a partner whose values aligned with ours—where craftsmanship, heritage, and timeless design are foundations. Giorgetti was the clear choice. A globally renowned brand, Giorgetti brings a legacy of Italian excellence that perfectly complements our commitment to curated, refined living.
Our partnership marks a bold and exciting new chapter for Addison House, reaffirming our dedication to offering the very best in contemporary luxury and design.” Max Alcalay, President and CEO at Addison House
An Immersive Journey Through the Giorgetti Lifestyle
The space unfolds as an evolving narrative of Giorgetti’s style— an immersive journey through different living areas, featuring a selection of the brand’s most iconic pieces and latest collections.
Upon entering, visitors are welcomed into an elegant dining area where the MIZAR table interacts with the NORAH chairs, beneath the sculptural light of the SWORDS chandelier. Just beyond, another convivial setting takes shape around the BIGWIG table, surrounded by AURA chairs and illuminated by the SLIVER chandelier.
The journey continues into a spacious living area, where the modular SOHO sofa takes the center of the stage. Nearby, the iconic MOVE armchair, along with the GRIFFE and DUAL coffee tables and the UPWARD lamp, create an environment designed for comfort and relaxation.
The path then leads into the bedroom area, where the FRAME bed and nightstand, together with the CLAMP side table, become the focal point. A touch of light is added by the LEAF lamp. The SHIRLEY bench brings a sense of balance, while the MIYABI modular wardrobe introduces a bespoke storage solution. The HUG armchair creates an intimate corner, completed by an elegant vanity area featuring the EDWARD table and SUMMA pouf. The KENDAMA and WATER lamps illuminate the space throughout.
A second, more intimate living area features the VESPER sofa and the CHANTERELLE, MAGICA coffee tables, along with the OTTO pouf. The EVA armchair and CHARLOTTE cabinet enrich the atmosphere with refined touches.
Not far away, a dining nook unfolds around the round MISTRAL table, surrounded by ALEXA chairs.
The view then opens onto the Open Air collection, an invitation to enjoy nature with style. The modular MOOREA sofa, ALDÌA and ASPARA coffee tables, LOOP armchair, and MARIMO vases come together to create an oasis of comfort.
The journey concludes in a more intimate setting, where the TAMINO sofa is paired with the CLORI armchair, GALET and DROP side tables, and the WATER lamp. Adding a cozy, domestic touch is the BAU HOUSE dog bed.
Adding character to each space are other creations from the Giorgetti Atmosphere collection, such as the ATTITUDE, BEYOND, CHISEL, LIGHT, NISIDA, and WHISPER rugs; the decorative accessories BUDS, BLOW, BOND, and FLORA; the vases AMORFO, ATENA, CREA, ESSENCE, HINERI, MARIMO, and TUBE; the EN PLEIN AIR picnic trunk; and the CRYSTAL STONE glassware.
Each piece contributes to a narrative of beauty and elegance, embodying the Giorgetti lifestyle in its entirety.
Design Dialogue: Inside the Addison House x Giorgetti Partnership
What aspects of Giorgetti’s heritage or craftsmanship most resonate with your personal vision for Addison House?
At Addison House, we believe that true sustainability lies in creating designs that stand the test of time. Giorgetti embodies this philosophy to perfection — a seamless blend of timeless aesthetics, enduring quality, and masterful craftsmanship.
Each Giorgetti piece is a testament to artistry and innovation, crafted to last for generations. Through collaborations with some of the most visionary designers, Giorgetti continues to redefine contemporary elegance — creating furniture that not only enhances spaces, but tells a story of sophistication, heritage, and lasting value.
How does representing a legacy brand like Giorgetti elevate or redefine Addison House’s overall brand story?
At Addison House, we have transcended the role of a traditional furniture retailer or FF&E supplier to become a distinctive design brand with genuine influence, depth, and resonance. Our vision extends beyond products — it is about curating experiences, shaping spaces, and defining a timeless aesthetic that reflects both innovation and integrity.
The integration of Giorgetti into our portfolio marks a natural evolution of this journey. It reinforces our position at the forefront of contemporary luxury design, uniting Italian craftsmanship with our commitment to enduring quality and refined sophistication. Together, we continue to elevate the art of living.
Do you see this collaboration influencing your approach to future brand partnerships or showroom expansions?
This partnership is not about repositioning, but about consolidating a shared vision rooted in craftsmanship, innovation, and enduring design values. Together, we continue to shape environments defined by sophistication and longevity.
Looking ahead, we see an opportunity to expand this collaboration through a branded real estate venture—for example, The Addison House Tower by Giorgetti. With Giorgetti’s proven success in branded developments and Addison House’s established presence and market insight, this project would elevate both brands, creating a new benchmark in luxury living and design-led real estate.
What does this partnership mean to you personally after 40 years of growing Addison House from a two-person team to a South Florida design institution?
This reflects that my vision has not only evolved but has also come to fruition at the right moment. From the very beginning, a cornerstone of our success has been our ability to offer a diverse range of styles, a comprehensive in-stock program, and exceptional service delivered by a skilled team—from knowledgeable design consultants to experienced, white-glove delivery professionals.
With the addition of a luxury brand like Giorgetti, we have now come full circle. This partnership completes our ecosystem, reinforcing our commitment to timeless design, impeccable quality, and superior service, and positioning Addison House as a truly holistic and elevated design brand.
When you imagine the Addison House + Giorgetti partnership five years from now, what does success look like to you — in brand presence, sales, or cultural impact?
As stated before, and following my principle of growth organically but think big, and also think global and act local, I can easily foresee the Addison House Residences by Giorgetti coming to fruition one day.
