Us Construction Celebrates Rebrand at Bouchon Bistro in Coral Gables
Us Construction Celebrates Rebrand at Bouchon Bistro in Coral Gables
Few companies have played a larger role in shaping South Florida’s luxury hospitality and lifestyle landscape than Us Construction. The Miami builder is behind some of the region’s most recognizable restaurants, resorts and entertainment venues, and in February, the family-owned firm celebrated a new chapter in its story with the debut of its refreshed brand identity.
The company marked the occasion with an intimate evening event at Bouchon Bistro, a refined French restaurant concept by renowned chef Thomas Keller and one of the company’s own signature projects. The setting provided a fitting backdrop for the unveiling, welcoming clients, collaborators, and industry partners for a celebration of the company’s evolution from “U.S. Construction” to Us Construction.
The subtle yet meaningful shift in name reflects a philosophy that has guided the firm since its founding in 1977: that exceptional spaces are created through collaboration. Alongside the new name, the company introduced its updated tagline, “Together. The Power of Us.”
Throughout the evening, guests and clients of Us Construction shared experiences with each other on projects that have been completed over the years. The firm’s portfolio spans some of South Florida’s most notable hospitality and entertainment destinations, from restaurants such as Rosemary’s to multiple retail venues such as Go Greek and Timeluxe.
Looking ahead, the company is preparing for several new hospitality and aviation projects, including work with brands such as Fogo de Chão, Kiki on the River, La Pecora Bianca, and Smith & Wollensky, as well as the Wait n Rest concept at Miami International Airport.
At the same time, the firm is expanding its ground-up construction division and diversifying into luxury residential, industrial, and data center developments. With leadership spanning multiple generations of the Reyes family, Us Construction says its focus remains on sustainable growth, developing the next generation of builders, and continuing to shape South Florida’s evolving skyline.
