RBN Rewards announces landmark partnership with Virgin Red – a move set to reshape the global luxury property industry

In a groundbreaking move set to reshape the luxury real estate industry and loyalty space, Virgin Red, the rewards club from Virgin has announced a points transfer partnership with RBN Rewards.

The deal means that individuals buying or selling property through an RBN Participating Agent can now convert their transaction into rewards with Virgin Atlantic Flying Club for members globally and with Virgin Red for U.S. members. Whether it’s a home in The U.S., Europe or The Caribbean, a single transaction can earn a significant number of points – unlocking some of the world’s most luxurious travel experiences and rewards.

RBN members can now transfer RBN Reward Points at a 1:1 ratio into Virgin Points, opening the door to premium travel across the Virgin portfolio, including Virgin Atlantic, Virgin Hotels Collection, Virgin Voyages and a network of global affiliates such as SkyTeam, one of the major global airline alliances. The partnership provides access to Virgin Red giving members a range of redemption options, from award-winning cruises and flights to exclusive private island escapes and luxury safaris.

With a standard earn rate of up to 1 point for every $2 in transaction value, and the ability to transfer points at a 1:1 ratio into Virgin Points, RBN members can unlock access to some of the most extraordinary rewards Virgin Red has to offer*. Example experiences include:

Kipp Lassetter, CEO of RBN Rewards commented: “This announcement marks a defining moment for the global real estate and loyalty industries and the next step in our mission to revolutionize the way individuals can earn rewards through property. By connecting home purchases and sales to Virgin’s world-class group of companies, we’re creating a new kind of lifestyle advantage, one that converts a necessary transaction into life-enhancing benefits. From cruising the Caribbean, flying first class or planning a dream trip, our members can now access aspirational travel through Virgin Red – all powered by the sale or purchase of their home.”

Andrea Burchett, Chief Loyalty Officer and Managing Director for Virgin Red commented: “This partnership with RBN brings together real estate and travel rewards in a bold way. Driven by innovation, a belief in putting customers first, and a shared commitment to delivering extraordinary experiences, RBN and Virgin can’t wait to see how members take advantage of this partnership. Together, we’re enabling property buyers and sellers to earn Virgin Points through high-value transactions, unlocking some of the most coveted rewards Virgin Red has to offer. This collaboration with RBN is redefining what loyalty looks like, turning milestone moments into unforgettable travel experiences.”

RBN has become a preferred referral platform for high-net-worth clients by enlisting trusted real estate agents from industry leading brokerages. It offers buyers and sellers the freedom to choose their agent – or invite their existing one to join – and delivers a seamless, privacy-first experience with no cold calls or data reselling. With its affiliation with Forbes Global Properties, RBN is well positioned to serve international clientele.

“RBN’s referral network means homebuyers and sellers can earn and redeem points no matter where they live” said Billy Nash, RBN-accredited agent of Nash Luxury / Forbes Global Properties. “Providing access to Virgin Red will transform the real estate journey, allowing families to turn one of life’s biggest transactions into unforgettable rewards. From first class flights to private island escapes, this game-changing deal will open a gateway to the world for our clients.”

The exclusive collaboration marks a shift in how real estate can deliver value far beyond the transaction, whereby buyers and sellers are gaining access to a lifestyle that extends across borders, brands and experiences. By partnering with Virgin Red, RBN is setting a new benchmark for rewards, offering meaningful, premium benefits that speak to today’s discerning, globally minded buyer.

“This partnership reflects a wider trend that’s reshaping luxury real estate; the move from transactional to experiential value, where modern homeowners can now realise tangible lifestyle returns. By linking premium property with premium rewards, we can create a new standard in how loyalty and luxury intersect,” concludes Kipp Lassetter.