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One Sotheby’s International Realty Signs its First New Luxury Development Project in West Palm Beach, Alba Palm Beach

One Sotheby’s International Realty Signs its First New Luxury Development Project in West Palm Beach, Alba Palm Beach

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Alba Palm Beach announced One Sotheby’s International Realty (ONE SIR) as its in-house sales and marketing brokerage firm, bringing its global reputation and brand heritage into West Palm Beach for the first time. A nod to the region’s palpable luxury residential development growth, ONE SIR’s debut in the market crystalizes Alba Palm Beach’s esteemed offerings from its prime waterfront location and unprecedented townhome floor plans to quintessential Florida lifestyle amenities like highly coveted boat slips. 

ONE Sotheby’s remains dedicated to providing unparalleled services in the luxury real estate market and is enthusiastic about this new chapter in West Palm Beach.

“We’re honored to welcome ONE SIR as Alba Palm Beach’s partner for sales and marketing. A brand that’s synonymous with luxury lifestyle, this strategic decision aligns with Alba’s vision and product of providing a world-class residential experience,” said Kenneth Baboun, principal developer of Alba Palm Beach. “We’re at a critical point of development at 45 percent sold and are confident our partnership will further cement Alba as West Palm Beach’s premier address known for unparalleled, amenity-rich Florida living.”  

Daniel de la Vega, President of ONE Sotheby’s International Realty, emphasizes the strategic importance of Palm Beach in the company’s growth trajectory. “West Palm Beach stands out as a pivotal market in Florida, offering a unique blend of luxury and dynamism. This makes it an ideal location for our first Development project in the area,” said de la Vega.

The company’s entrance into West Palm Beach aligns with the region’s strong demand and robust sales activity, highlighting the area’s potential for luxury real estate development. “We’re excited to leverage our extensive expertise in marketing and selling upscale properties. This project is not only a testament to our commitment to West Palm Beach but also showcases our ability to introduce significant and luxurious residential developments,” added de la Vega.

Leading sales for Alba Palm Beach is Jonathan Duerr, Patrick Letourneau, Ariel Hortman and Elisa Sugherelli. Alba Palm Beach broke ground in August of 2023 and plans vertical construction to commence in Q1 of 2024 with Moss Construction leading as its general contractor. 

As the only new development directly on the water in West Palm Beach, the development will deliver a collection of 55 exquisite boutique residences, including a limited collection of four two- and three-story townhomes starting at just under $3 million, each with unobstructed views of the Intracoastal Waterway. Beyond its location, residents can indulge in a quiet yet opulent lifestyle from its sunrise and sunset pool decks and expansive water views from the Technogym fitness room that includes a yoga studio and Pilates reformer. Spanning more than 25,000 square feet of total amenity space, buyers can expect a state-of-the-art conference space with audio-visual functionality, private workspaces, multi-sport simulator room and theater, and a private dining room with climate-controlled wine storage. 

 With a deep-rooted belief in welcoming residents with a token of appreciation, Alba Palm Beach gifts owners a complimentary one-year membership to the prestigious Palm Beach Yacht Club, known for its desirable exclusivity. 

 West Palm Beach-based Spina O’Rourke + Partners is leading the project’s sleek and modern design centered around organic forms of flora, fauna and ocean views. Schmidt Nichols, an award-winning urban development firm and landscape architect, will adorn the building with lush native landscape.

Alba Palm Beach’s Sales Gallery & Showroom, located at 250 North Olive Avenue is open daily – Monday through Saturday at 10 am and Sunday at 12 noon. To learn more about Alba Palm Beach, please contact its sales executives at 561-944-3087 or e-mail 

Alba Palm Beach is located at 4714 North Flagler Drive with pricing starting at $3 million and is anticipated to be complete in 2025.


Alba Palm Beach