Bang & Olufsen announces a new and on-going partnership with Nordic International Film Festival (NIFF) in celebration of the festival’s 10th anniversary.

In the lead up to NIFF’s October festival in New York, Bang & Olufsen will hold monthly, exclusive film screenings in its immersive Beohome space within its SoHo flagship store on Spring Street. On the last Thursday of each month, select guests will have a chance to enjoy an intimate private screening of a Nordic feature or selection of shorts curated by NIFF on Bang & Olufsen’s 77-inch Harmony television, with powerful sound provided by the award-winning Beolab 50 and Beolab 28 speakers.

Viewers will get to experience the films in one of the most powerful cinematic environments outside of a movie theater, with Bang & Olufsen speakers optimizing sound performance to adjust to the type of content being played and where the viewers are sitting.

Light bites and refreshments will be on offer at each viewing and guests will leave with a luxury goodie bag from one of Bang & Olufsen’s partners.

Upcoming screenings are below and guests can secure a reservation by emailing soho@bang-olufsen.dk with their preferred date and number of attendees.

This program of public screenings are part of Bang & Olufsen’s evolving strategy to create a diverse offering of music, design, artistic, and cultural events to New Yorkers and Bang & Olufsen enthusiasts alike.