Lain Snow, a swimwear brand based in North Carolina, is known for creating family-friendly pieces for parents and kids who love to match. This year, the mommy & me brand brings western vibes to the sand with a playful Coastal Cowboy collection that blends Southern country style with Miami tropical flair. The collection debuts ready-to-buy swimwear with vibrant, stylish pieces perfect for the whole family! Playful prints and neon colors are paired with eccentric cowboy boots and hats from iconic Aspen store Kemo Sabe, giving a western twist to the coastal-inspired looks.

The beloved family brand was born from designer and proud mother of two, Becca Ingle who launched Lain Snow in 2021 after she went viral on TikTok. Now as a top designer, Becca’s social media presence is larger than ever, attracting a close circle of influencer friends confirmed to model in her upcoming show. Influencer stars such as Caitlin Covington, Salome Andrea, and Jaslyn Ome will be walking the runway in support of Becca whose mission is to make all moms feel their best.

“There’s nothing more fun to me than coordinating looks with my family as we travel around the world. Creating these special moments for other moms is the main inspiration behind my brand which is named after my beautiful daughter Lainey Snow. Each of our collections is designed to embrace motherhood with pieces that are fun, look great AND feel good,” says Becca.

The full collection will be released on June 16 with availability to buy online at Maisonette and in-store locations throughout their homebase in North Carolina.