FROM ITALY’S AMALFI COAST COMES A FRAGRANCE COLLECTION TO MAKE YOU FALL IN LOVE
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FROM ITALY’S AMALFI COAST COMES A FRAGRANCE COLLECTION TO MAKE YOU FALL IN LOVE
FROM ITALY’S AMALFI COAST COMES A FRAGRANCE COLLECTION TO MAKE YOU FALL IN LOVE
FROM ITALY’S AMALFI COAST COMES A FRAGRANCE COLLECTION TO MAKE YOU FALL IN LOVE
FROM ITALY’S AMALFI COAST COMES A FRAGRANCE COLLECTION TO MAKE YOU FALL IN LOVE
FROM ITALY’S AMALFI COAST COMES A FRAGRANCE COLLECTION TO MAKE YOU FALL IN LOVE
There’s hardly an A-lister who hasn’t stayed at the iconic Amalfi Coast hotel, Le Sirenuse Positano (https://sirenuse.it/en/). A celebrity hotspot since the days of Elizabeth Taylor and Fellini, the hotel is, and has been since it opened seventy years ago, the place to see and be seen in the land of mega-yachts and mega-stars. Positano, once a sleepy fishing village, has been over the years transformed into the summer playground of the rich and famous. Of course, today you may encounter Law and Order Special Victims Unit star Mariska Hargitay or even the Kardashians at Le Sirenuse, much less Reese Witherspoon who honeymooned at the hotel, but the Sersale family shrugs off the glittering reputation of their guests, they are simply “family” to them, the hotel, they say, is the “star.” And so the summer palazzo of the Marchesi Sersale has become one of the world’s most cherished destinations earning the top spot on best places to stay on the Amalfi Coast from elite publications including ELLE and Conde Nast Traveler. To celebrate the hotel’s 50th anniversary, guests planned to fly in from all corners of the world ready to dance the night away at a glorious gala but sadly the events of September 11 led the Sersales to cancel.
Yet triumph came out of despair as Marina Sersale and her husband, Sebastian Alvarez Murena realized that the way to bring “family” scattered around the globe together was to literally bottle the essence of Le Sirenuse Positano. Scent is a powerful memory and for Marina, growing up in Rome, it was the scent of summers spent at her family’s fabled resort that resonated. The scent that was the most distinctive in her recollection was the sweet, earthy essence of clay, a distinct mineral scent rising from the sun-baked terracotta tiles, something that brought back childhood memories of racing with her brother and cousin on the terrace at the hotel. This scent memory became the foundation of the first Eau d’Italie Le Sirenuse Positano fragrance, now a modern classic.
Marina being a documentary filmmaker and Sebastian an esteemed journalist from Argentina were new to fragrance, so they reached out to perfumers and selected for this first endeavor, Bernard Duchaufour, one of the world’s elite composers of fine perfumes. “It was complete creative freedom, exploring a new world,” Marina says. Now though the territory was, Marina was sure of one thing: She wanted to capture her childhood memory and in doing so, express authentically the scent of being there, sitting on the terrace at Le Sirenuse, looking out at the Mediterranean, catching a whiff of incense from the church below in this vertical village, inhaling the aroma of lemons growing cliffside, imagining the sweet-tart nature of black currant, and the freshness of yellow clover, a local wildflower. “Eau d’Italie, our first scent, genuinely encapsulates Positano and Le Sirenuse,” Sersale says. “It has a warm heart and a very fresh start.” But as Marina and Sebastian remind us, Eau d’Italie is not like any other fragrance out there, it so specifically recalls the Le Sirenuse experience and that is so rare, so special it isn’t found anywhere else in the world. Treasuring this experience, David Bowie, a loyal guest at Le Sirenuse, became intrigued with the fragrance and sought it out, wearing it for many years. Launched in 2004, Marina and Sebastian named this first fragrance Eau d’Italie, which then became the brand name for the collection of exclusive fragrances now including two new bodycare products, shea butter and almond oil-infused hand and body lotion and 100% natural liquid soap in eight scents, each the essence of Italy.
Eau d’Italie now has 12 different essences each an Eau de Parfum with a 13th on the way later this Spring. All Eau d’Italie fragrances are inspired by the personal experiences of Marina and Sebastian, they are conceived to transport you to a specific time and place in Italy. As Marina observes, “We are taking our clients on an olfactory journey to places that mean something special to us.” Considering embarking on this fragrance journey, you can find the original Eau d’Italie Le Sirenuse Positano and all the other fragrances in the collection on the acclaimed site for niche fragrances, Beautyhabit.com.
The 13th fragrance from Eau d’Italie will remain a surprise until it launches later this Spring, although it’s rumored to be a sparkling evocation of Positano. The 12th though, Mystic Sunset, blends mystical notes of saffron and osmanthus with a warm accord of sugar cane and cedar wood expressing the soul-moving beauty of sunsets over the bay of Positano, held in awe since Roman times. Every fragrance from Eau d’Italie is unique; intended to be the very essence of Italy, these fragrances are each in their own way irresistible and unforgettable, as romantic as falling in love on the Amalfi Coast.
The full collection of Eau d’Italie Fragrances and Bodycare are available at https://www.beautyhabit.com/collections/eau-ditalie
To learn more about Le Sirenuse Positano and the history of this fabled hotel on Italy’s Amalfi Coast go to https://sirenuse.it/en/
Photos courtesy Eau d’Italie Le Sirenuse Positano
THE FRAGRANCES OF ITALY'S ICONIC AMALFI COAST HOTEL LE SIRENUSE POSITANO
