Why Prioritizing Sleep Matters: Hästens Expands in Miami with New Aventura Showroom
In today’s culture of constant hustle, sleep is often the first thing people sacrifice. Yet science continues to affirm that sleep isn’t a luxury—it’s a vital pillar of health, as important as nutrition and fitness. Recognizing this shift, Hästens, the iconic Swedish bedmaker with more than 170 years of heritage, is expanding its presence in South Florida with the opening of Hästens Aventura this September at the new luxury shopping destination, Esplanade at Aventura.
The handcrafted beds, made exclusively with natural materials such as horsehair, cotton, wool and flax, are celebrated for their ability to deliver restorative rest by regulating temperature, promoting circulation and responding to the body’s unique movements. Long favored by athletes, wellness leaders and celebrities, Hästens has transformed sleep into a science-backed ritual that enhances every aspect of life—from sharper focus and higher energy to improved immunity and emotional balance.
“Miami is truly waking up to the importance of sleep as a cornerstone of wellness,” says Juan Quintero, owner of Hästens Aventura and all Hästens Miami locations. “People are recognizing that investing in their rest is just as important as investing in their fitness or nutrition. With demand for premium sleep solutions doubling year after year, we felt it was the perfect time to expand into Aventura and give more of our community access to the transformative experience of a Hästens bed.”
The new Aventura location will present the brand’s full collection, from its most approachable models like the Maranga, Herlewing and Eala, to its pinnacle offerings including the 2000T, drēmer, Vividus and the Grand Vividus—a masterpiece that can be customized at a cost upwards of six figures. Each design reflects Hästens’ meticulous craftsmanship and unwavering dedication to well-being.
More than a showroom, Hästens Aventura is conceived as an immersive sleep spa. Guests can book private consultations, explore the collection in a serene environment and learn how to build restorative sleep habits. The space will host ongoing wellness programming including guided meditations, sound baths and educational events led by sleep experts, creating a hub for the growing community that views sleep as the foundation of a healthy lifestyle.
With the official grand opening set for September, Hästens Aventura is poised to become a destination not only for luxury seekers but for anyone ready to invest in their most essential form of self-care: better sleep.
