On And Boiler Room Introduce Clubhouse Nights to Miami
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Popular sportswear brand On and global music platform Boiler Room joined forces to debut On Clubhouse Nights Miami at Lot 11 Skatepark in downtown Miami on Tuesday, March 18, bringing together tennis, music and culture for a night that appealed to all the senses. Produced by On in collaboration with boutique experiential creative agency Harbinger, the pop-up event was reserved for Miami’s most underground aficionados.
To commemorate the start of the Miami Open tennis, Boiler Room and On Clubhouse Nights Miami took over downtown’s Skatepark, and outfitted the space with a dynamic tennis arena and pop-up shopping experience around THE ROGER Clubhouse, On’s latest tennis-inspired lifestyle sneaker. The immersive evening kicked-off with tennis matches featuring On athletes Ben Shelton and Joao Fonseca, and tennis aficionados Francisco Lachowski, Jake Nevins, Mia Regan and Alexandra Katya, among others, where they served-up an intense competition while a lively crowd cheered on.
Following the matches, On and Boiler Room celebrated Miami’s undeniable connection with the influential rhythms of the Caribbean, featuring vibrant DJ performances by dancehall queen Shenseea, dembow pioneer Cromo X, and local club legend MARTE – hosted by Pow Pow. Freestyle skaters created a vivacious backdrop.
Throughout the evening, guests had the opportunity to meet and mingle with On athletes, explore and shop their off-court collection with the chance to win must-have On merch as they indulged in bites including crisp pizzas from Luna Rossa Brick Oven Pizza, tantalizing tacos from The Wolf of Tacos and sipped crafted cocktails by Lalo Tequila, E11even Vodka, Manojo Mezcal and Bacardi.
Notable guests included On athletes Ben Shelton and Joao Fonseca, as well as Evan Ross Katz, Shenseea, Cromo X, Pressure Point, Marte, Jencarlos Canela, Olivia Elliott, Francisco Lachowski, Lina Luaces, Alexandra Katya, Andrea DiValentina, Carla Nunuz, Carolina Lindo, Ceaira Rodriguez, Georges Coupet, Kelly Blanco, Johanna Thompson, Starr Hawkins, Racquel Natasha, Ria Michelle, Erin Newberg, Daniela Ospina, Verginie Tchakrova, Eleanor Tchakrova, Daniela Uribe, Kiara Bencosme, Charles Bertimon, Anoop Pillarisetti, Esteban Said Solana, Mia Regan, Jake Nevins, Ida Badal, Michael Mcgreggor, Alex Heartman, James Harris, Emily Morgan and Jordana Ashley.
