Interluxe Group is Elevating Luxury Experiences Across the Globe
A Pioneer in Luxury Experiential Marketing
Emma Gwyther, the CEO and Founder of Interluxe Group, has become a driving force in luxury experiential marketing, known for crafting high-impact, immersive experiences that connect brands to their audiences. With a career spanning both agency and client-side roles, Emma has specialized in automotive, travel, and financial services sectors, earning her place as a top strategist for luxury automotive and lifestyle brands.
Before relocating to the U.S. in 2008, Emma honed her skills as Client Services Director at a leading European experiential marketing agency. During this time, she spearheaded strategic initiatives for the prestigious Volkswagen Audi Group, building brand loyalty through high-touch marketing activations. This international experience laid the groundwork for her later achievements and global recognition.
Founding Interluxe Group: A Game-Changer in Luxury Events
In 2009, Emma launched Interluxe Group, redefining luxury marketing by focusing on creating deep-rooted connections between brands and consumers. Known for her meticulous approach and profound understanding of brand storytelling, Emma has successfully positioned Interluxe as a leader in producing world-class events that leave lasting impressions. Her work spans both sides of the Atlantic, making her a go-to figure for high-end brands.
Interluxe is the creative engine behind many of the world’s most exclusive luxury automotive events. From the inaugural MODA Miami, hailed as the “East Coast Pebble Beach,” to Esperienza Ferrari, F1 Miami, and the Ferrari Challenge, Emma’s visionary leadership and seamless execution elevate these prestigious gatherings. Interluxe’s reputation for creating luxurious, memorable experiences has made it the trusted partner for top-tier automotive brands.
Emma’s presence at Monterey Car Week 2024 exemplified her mastery of the luxury event space. This renowned celebration of luxury and innovation draws the automotive elite from around the world, and Emma’s work ensured Interluxe was at the forefront of the week’s most anticipated moments. At The Quail, Interluxe orchestrated the U.S. unveiling of the Hispano Suiza Carmen Sagrera, a stunning celebration of the brand’s 120-year heritage. This event epitomized Emma’s ability to bring a brand’s story to life through a meticulously crafted, immersive experience. Interluxe’s transformation of a private Pebble Beach residence into the House of Maserati exemplified the agency’s flair for creating bespoke, intimate experiences. Maserati’s legacy of elegance and performance was brought to life through personalized test drives and sophisticated evening gatherings, all curated under Emma’s direction. At Laguna Seca, Interluxe delivered another standout experience with exclusive showcases of the Bugatti Bolide and the Maserati MCXtrema. These showcases highlighted Emma’s ability to integrate cutting-edge innovation with the timeless allure of luxury automotive design.
Redefining the Future of Luxury Brand Engagement
Emma Gwyther’s visionary approach to luxury marketing isn’t just about producing events—it’s about crafting moments that resonate long after the event concludes. Her leadership at Interluxe Group has set a new standard for experiential marketing, making her a trailblazer in the luxury sector and a pioneer in redefining the future of brand engagement.
