EAST Miami Kicks Off Relaunch with One-Night Immersive Experience

To celebrate its transformation into alternative luxury, EAST Miami hosted a one-night immersive experience that represents more than just a rebrand. A passage through the pillars of the hotel, the journey is at the heart of what it means to arrive at a different place.

From the ground floor at Domain to the rooftop at Tea Room, guests were taken on a progressive journey through EAST Miami that unveiled performative dance and theater, mixed-media installations around every corner, coupled with the global brand’s vibrant sounds and flavors from Miami, Hong Kong and Beijing.

Welcome to EAST Miami where we encourage our guests to explore new ideas, cultures, and the creativity within ourselves.