Cowboy-Cations Are the Next Big Travel Trend
From Beyoncé’s Cowboy Carter to the hit series Yellowstone, Western culture is riding high, and travel is following suit. So-called “cowboy-cations” are one of the fastest-growing trends of 2025, with 44% of American travelers and 63% of Gen Z identifying as fans of Cowboy Core. Demand for horse trail riding has surged 94%, while U.S. ranch stays are up 42% year-over-year (Vogue). This appetite for wide-open skies, unplugged escapes, and frontier-style adventure is reshaping luxury travel.
That’s where HomeExchange Collection comes in. The member-only community is dedicated to luxury home exchanges, allowing discerning travelers to stay in exceptional residences around the world while welcoming like-minded members into their own.
For cowboy-cation seekers, HomeExchange Collection offers one-of-a-kind residences that put guests right at the heart of America’s Wild West landscapes, without compromising on comfort:
- Jackson Hole, Wyoming – A sprawling mountain home for up to 14 guests, backed by the Bridger-Teton National Forest. With a secluded hot tub, wood-burning stove, game room, and space for fly rods and snowshoes, it’s the quintessential cowboy-cation base, just minutes from Yellowstone and Grand Teton.
- Bridger Vista Lodge, Montana – A custom log home in Bridger Canyon with sweeping mountain views, radiant-heated floors, a slipper tub, and outdoor hot tub. Guests can ski Bridger Bowl by day, sip wine by the fire at night, and day-trip to Yellowstone for the ultimate Wild West adventure.
- Sedona, Arizona – A five-bedroom retreat that fuses cowboy cool with modern wellness. Alongside trail riding and red rock hikes, guests can recharge in an infrared sauna, plunge pool, Jacuzzi, or game room, perfect for those who want a taste of frontier life with spa-level amenities.
Cowboy-cations combine nostalgia with modern desires for slow travel, wellness, and reconnection with nature. Whether it’s casting a line in a Montana trout stream, stargazing under Sedona’s desert skies, or saddling up in Jackson Hole, HomeExchange Collection gives travelers the ultimate backdrop for a luxury-meets-Western adventure, without the price tag of traditional vacation rentals.
