August is National Wellness Month, and a new organic line of iced green teas has launched in South Florida just in time. Created by Arizona Iced Tea co-founder John Ferolito, in collaboration with fashion designer Jon Buscemi and other beverage industry veterans, Saint James Tea is a clean and sustainable beverage option and is now available at select retailers across the state.
Available in four refreshing flavors – Original, Blueberry & Raspberry, Passion Fruit & Peach, and Pineapple & Mango – Saint James Tea is perfect for those looking for a healthy beverage option. Each bottle contains only 20 calories and 4 grams of sugar.
Named in honor of Father James Haggerty – an inspirational figure in Ferolito’s early career – Saint James Tea stands out from the crowd as a healthy beverage option that boasts minimal environmental impact.
“In his lifetime, Father Haggerty worked to improve the lives of those in his community, myself included,” explains Ferolito. “We sought to create something that honors his legacy, so we developed Saint James Tea to offer a healthy, great-tasting product that is beneficial for people and the planet.”
The teas’ packaging puts the planet first by using Tetra Pak® cartons created with low carbon materials and made of 70% paper from responsibly managed forests. The packaging also eliminates exposure to air and light, which gives the preservative-free tea a shelf life of up to 24 months, while keeping the product fresh for as long as possible.
As the brand’s creative director, Jon Buscemi — known worldwide for his fashion, retail, and spirit brands including Truff truffle-infused hot sauce, Wolves Whiskey, and LUSSO CLOUD shoes — brings his innovative mindset and design knowledge to the product.
“I’ve been wanting to get involved in the ready-to-drink beverage space for several years, and with Saint James Tea I’ve finally found the right fit. From a trend standpoint, what Saint James is doing within the health and wellness space is exploding. It’s the perfect time to introduce an innovative brand like this to the market,” says Buscemi. “As a nation, we love these drinks, but they are always full of sugar. I’m involved because I love the way it tastes without any regrets.”
Buscemi tapped Playlab, Inc. for the branding of Saint James Tea. Founded in 2009 and led by Archie Lee Coates and Jeff Franklin, the multi-disciplinary LA-based creative studio has cemented its reputation through its work with headlining brands including Adidas, Off White, and Louis Vuitton, among others. The collaboration between Buscemi and Playlab, Inc. resulted in Saint James Tea’s expertly designed Tetra Pak® packaging, which features a modern twist for a luxurious feel – just like the tea itself.
A key component of the company is to encourage consumers to give back. Through its #WhoIsYourSaintJames initiative, individuals will be empowered to recognize those who are helping better their communities.
In addition to local retailers, Saint James Tea is available for purchase online.